Method Sold to Ecover

Method, a leader in premium, eco-friendly household, and personal care products, has been sold by San Francisco Equity Partners (SFEP) to Europe-based eco-pioneer Ecover. The transaction will create the world’s largest green cleaning company, with global distribution and capabilities in green product development, innovation, and manufacturing.


Method was founded in with the goal of transforming the household cleaner from a toxic chemical that hides under the sink to an all-natural, biodegradable and stylish countertop accessory. Today, Method can be found in more than 40,000 retail locations throughout North America, Europe, Asia, and Australia. Since SFEP’s initial investment, Method’s sales have grown over 400 percent and the company has emerged as the largest and fastest-growing green home care brand in the world.


“This transition marks a new chapter in the evolution of our business,” said Eric Ryan, Method’s co-founder and chief brand architect.

Founded in 1980, Ecover is a leading European manufacturer and marketer of green household cleaning products. Ecover distributes its products through a variety of channels internationally. Ecover manufactures a variety of products including laundry detergent, stain remover, fabric softener, dishwashing liquid, all-purpose cleaner as well as a number of other household products. Ecover currently operates out of state-of-the-art, eco-friendly manufacturing facilities in Belgium and France.

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