Content Disclosure

Content Disclosure

By The Clorox Company


By The Clorox Company

The Clorox Company has announced it is now disclosing the following additional information about its products through its Ingredients Inside program:

  • Specific identity of preservatives and dyes in all U.S. and Canadian cleaning, disinfecting, and laundry products. This information expands upon the listing of active ingredients, which has been provided to consumers over the last two years.
  • Palette of fragrance ingredients — listed in numerical and alphabetical order — used in all U.S. and Canadian cleaning, disinfecting and laundry products. Clorox is also including a link to a PDF file that includes each fragrance ingredient’s CAS Registry Number, the unique numerical identifier assigned by the Chemical Abstracts Service to every chemical available in open scientific literature, as well as the fragrance chemical names, provided by the International Union of Pure and Applied Chemistry (IUPAC).

The Ingredients Inside program is available on the company’s corporate responsibility (CR) web site at and corporate web site at

Additionally, Clorox has begun the ongoing process of adding a notice on all product labels that states: “A list of this product’s ingredients is available at”

“We know how important it is to help people make informed choices about the products they use in and around their homes,” said Clorox Chairman and CEO Don Knauss. “This additional information about our products is a natural next step to take for our Ingredients Inside program as we continue to drive transparency and industry leadership in the area of product ingredient communication.”

“We applaud Clorox’s continued efforts to become even more transparent with respect to the ingredients in their products,” said Sierra Club Chairman Carl Pope. “This is another example of the company responding to the immediate needs and interests of consumers.”

Clorox’s Ingredients Inside program also outlines the company’s product stewardship principles and practices, providing information on safety processes and guidelines on how the company screens ingredients, including fragrance components for new products. For example, Clorox requests all of its fragrance suppliers to follow a series of strict guidelines for ingredients used in any new fragrance the company purchases. In addition to complying with stringent fragrance industry standards by the International Fragrance Association (IFRA) and Research Institute for Fragrance Materials (RIFM), fragrances must not contain Alkylphenol (APs) or Alkylphenol Ethoxylates (APEs), including, but not limited to, Octylphenol Ethoxylates and Nonylphenol Ethoxylates; Musk Ambrette; Musk Xylol; Polycyclic Musks; Diacetyl and Phthalates (such as DEP, BBP, DBP, DiBP, DPP, or DEHP).

Since Clorox opened its doors in 1913, doing the right thing has been a core value that has continued to guide the company’s business decisions. Visit for more information on Ingredients Inside and Clorox’s other CR programs.